AI, Music, JTBD Theory and Culture

Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from music to visual art—and what this means for originality and authenticity. Through the lens of Jobs-to-Be-Done (JTBD) theory, I unpack the challenges and opportunities that come with navigating a cultural landscape increasingly influenced by machines.