Mastering Jobs to be Done: Transform Your Product Strategy

Welcome to my (Jobs-to-Be-Done) JTBD theory product innovation course!

Unlock the potential of your business with my comprehensive JTBD theory course, (the same theory that helped McDonald's achieve a sevenfold increase in milkshake sales) designed to transform how you understand and engage with your customers. This course offers a deep dive into Jobs-to-Be-Done theory. Which shifts focus to the true needs and motivations behind consumer behaviors.

What You'll Learn:

  • Core Concepts of JTBD: Understand the foundational principles of JTBD theory and how it differs from conventional marketing approaches.

  • Practical Application: Learn how to identify and map out the jobs your customers are trying to accomplish.

  • Strategy Development: Gain the skills to create marketing strategies that align perfectly with your customers' needs.

Expected Outcomes:

  • Enhanced Customer Insights: Develop a deeper understanding of what drives your customers' decisions.

  • Targeted Marketing: Create more precise and effective marketing campaigns.

  • Competitive Advantage: Utilize JTBD to innovate and stay ahead in your market.

Master JTBD theory and start delivering exactly what your customers need, when they need it. Your journey to becoming a JTBD practitioner begins here!

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