Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to understanding customer needs, going beyond traditional market research. Learn how this powerful framework, popularized by Harvard's Clayton Christensen, helped McDonald's boost milkshake sales seven fold by focusing on the real "job" customers wanted to accomplish. Dive into practical steps for applying JTBD in your business to create more effective and innovative products that truly resonate with your customers.

Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to product innovation and marketing. By focusing on the deeper motivations behind customer choices, this guide will show you how to design products that truly meet their needs. Dive in to learn practical strategies for harnessing JTBD to drive growth, innovation, and customer satisfaction in your business.

Discover how the Jobs to Be Done (JTBD) framework can transform your business by uncovering the real reasons behind customer choices, leading to more targeted and effective strategies. Learn how companies like Zoom thrived during the pandemic by adapting to new customer needs, and explore practical steps to identify and address the jobs your customers want done. Dive into this guide to ensure your business stays ahead by aligning with what truly drives your customers' decisions.