The Future of AI With Ex-Google CEO Eric Schmidt
Artificial intelligence is evolving at an unprecedented pace, with innovations like AI agents, text-to-action systems, and larger context windows reshaping industries and daily life. In a recent interview, former Google CEO Eric Schmidt discusses how these advancements, along with the rise of companies like NVIDIA and the ethical challenges AI poses, will transform society. Dive into this comprehensive overview of Schmidt’s insights to understand the future of AI and its impact on jobs, technology, and geopolitics.
AI, Music, JTBD Theory and Culture
Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from music to visual art—and what this means for originality and authenticity. Through the lens of Jobs-to-Be-Done (JTBD) theory, I unpack the challenges and opportunities that come with navigating a cultural landscape increasingly influenced by machines.
Google's Study on Generative AI Misuse
Discover how the rapid rise of Generative AI (GenAI) brings both innovation and significant risks in a new study by leading experts from Google DeepMind and others. This research unveils real-world misuse cases, highlighting the ways GenAI tools are being exploited, from impersonation to the creation of synthetic personas, and emphasizes the urgent need for stronger AI governance.
Neuroscience Engagement Metrics in Marketing
In this article I discuss the use of eye tracking technology in Neuromarketing.
How to Keep Your Job in the Age of Generative AI
How to Keep Your Job in the Age of Generative AI