Five things you should know this week about AI and marketing.

TikTok isn’t just for viral dances anymore—it’s quickly becoming a major player in e-commerce, blending entertainment with seamless shopping experiences. Powered by advanced AI, TikTok’s algorithm connects users with products they didn’t know they needed, making impulse buying easier than ever. Discover how this platform is reshaping marketing and why brands are paying attention.

In this article I discuss the use of eye tracking technology in Neuromarketing.