Five things you should know this week about AI and marketing.

TikTok isn’t just for viral dances anymore—it’s quickly becoming a major player in e-commerce, blending entertainment with seamless shopping experiences. Powered by advanced AI, TikTok’s algorithm connects users with products they didn’t know they needed, making impulse buying easier than ever. Discover how this platform is reshaping marketing and why brands are paying attention.

Discover how to elevate your content creation game with practical tips that streamline the process and enhance your brand's storytelling. From selecting the right team to crafting compelling narratives, this guide offers actionable advice to help you create content that resonates with your audience and drives results. Don't let burnout or quality slip—learn how to maintain consistency while keeping your creativity fresh.

Streamlining your content publishing process is key to consistently delivering high-quality material to your audience on time. This practical guide breaks down the steps to set up efficient systems for tracking content progress, scheduling publications, and ensuring every detail is polished before going live.

Discover how JTBD theory can revolutionize your content marketing approach by viewing your audience as individuals with specific jobs to accomplish. This perspective not only deepens your connection with subscribers but also helps you segment and value your audience more effectively.

Discover how the Jobs-to-be-Done (JTBD) theory can transform your content marketing strategy by focusing on your audience's true needs. Learn how to apply this powerful framework across various content formats, from blogs to videos, ensuring your audience finds the exact solutions they seek. Dive into real-world examples and practical tips to make your content more engaging and effective, ultimately driving better results for your brand.

People often say that the main goal of content marketing is to build an audience. If that's true, how do we measure it?

I explore the risks and benefits of using AI for generating content, warning against over-reliance that leads to unoriginal and mediocre results while advocating for AI as a tool to enhance human creativity.

A description and visualization of my process for creating SEO Youtube content.