I explain the free JTBD AI innovation expert I created. An AI trained to be an expert in JTBD theory.

Artificial General Intelligence (AGI) is poised to revolutionize industries by mimicking human intelligence and handling complex tasks autonomously. As we transition from narrow AI to AGI, the potential to reshape our relationship with technology has never been greater.

Discover how the fusion of AI and the (Jobs-to-Be-Done) JTBD theory framework can revolutionize your marketing strategies by aligning cutting-edge technology with consumer needs. This powerful combination enables marketers to craft deeply personalized campaigns that truly resonate with customers, ensuring your product or service effectively meets their specific goals. Dive into this compelling approach to unlock the full potential of AI-driven marketing and foster stronger, more loyal customer relationships.

Discover how the Jobs-to-be-Done (JTBD) theory can transform your content marketing strategy by focusing on your audience's true needs. Learn how to apply this powerful framework across various content formats, from blogs to videos, ensuring your audience finds the exact solutions they seek. Dive into real-world examples and practical tips to make your content more engaging and effective, ultimately driving better results for your brand.

Unlock the secrets to understanding your customers' deepest needs with JTBD Theory and transform your product planning process. This guide takes you through the essentials of conducting effective JTBD interviews, crafting job statements, and measuring success, ensuring your innovations consistently hit the mark. Dive in to discover how to use this powerful framework to build products that truly resonate with your audience.

Discover how the Jobs-To-Be-Done (JTBD) framework revolutionizes product development by shifting focus from features to fulfilling customers' true needs. Learn how this powerful method, pioneered by Tony Ulwick, helps teams uncover the deeper motivations behind customer purchases, leading to more successful products.

Discover how companies like Microsoft and BOSCH have transformed their offerings by focusing on what customers really want to achieve, both functionally and emotionally. Dive in to learn how you can apply JTBD to make your products irresistible and drive business success.

Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to understanding customer needs, going beyond traditional market research. Learn how this powerful framework, popularized by Harvard's Clayton Christensen, helped McDonald's boost milkshake sales seven fold by focusing on the real "job" customers wanted to accomplish. Dive into practical steps for applying JTBD in your business to create more effective and innovative products that truly resonate with your customers.

Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to product innovation and marketing. By focusing on the deeper motivations behind customer choices, this guide will show you how to design products that truly meet their needs. Dive in to learn practical strategies for harnessing JTBD to drive growth, innovation, and customer satisfaction in your business.

Discover how the Jobs to Be Done (JTBD) framework can transform your business by uncovering the real reasons behind customer choices, leading to more targeted and effective strategies. Learn how companies like Zoom thrived during the pandemic by adapting to new customer needs, and explore practical steps to identify and address the jobs your customers want done. Dive into this guide to ensure your business stays ahead by aligning with what truly drives your customers' decisions.

I discuss how the JTBD theory approach can help uncover the deeper reasons why people listen to music.

To harness the full potential of JTBD theory, one must closely observe customer behaviors, focus on the job rather than the product, and approach the theory as a continuous learning process. By adopting this mindset, you can effectively identify new opportunities for innovation and drive successful business outcomes.

Understanding JTBD Theory Simplified Insights and Practical Applications

Leveraging JTBD Theory and AI for User-Centric Product Development.

Tesla's success with the JTBD theory lies in fulfilling emotional and social needs, not just functional ones.

JTBD theory reveals that consumers don't just buy products, they hire them to perform specific tasks. Insights from Ford and Toyota illustrate how understanding these customer needs can lead to innovative product development and improved satisfaction.

I discuss how Uber, Spotify and Duolingo utilize JTBD theory.

Combining JTBD theory and AI.

How Customer Selfies Reveal True Product Preferences with JTBD Theory

Discover why understanding the "Job to Be Done" is crucial for product success! Dive into real-world examples, like how a condo company increased sales by addressing emotional attachments or how SNHU transformed its processes to meet online learners' needs.