Why and how I made an AI that emulates my personality.

Artificial General Intelligence (AGI) is poised to revolutionize industries by mimicking human intelligence and handling complex tasks autonomously. As we transition from narrow AI to AGI, the potential to reshape our relationship with technology has never been greater.

Discover how the fusion of AI and the (Jobs-to-Be-Done) JTBD theory framework can revolutionize your marketing strategies by aligning cutting-edge technology with consumer needs. This powerful combination enables marketers to craft deeply personalized campaigns that truly resonate with customers, ensuring your product or service effectively meets their specific goals. Dive into this compelling approach to unlock the full potential of AI-driven marketing and foster stronger, more loyal customer relationships.

Unlock the full potential of AI by mastering the art of effective prompt writing, a skill crucial for achieving high-quality outcomes in our AI-driven world. Discover how to craft prompts that clearly define the job you want AI to accomplish, from generating creative content to solving complex problems. Dive into the principles and strategies that will turn prompt writing into your superpower, enabling you to co-create with AI and push the boundaries of what's possible.

Google's latest AI overviews are transforming search experiences, offering users comprehensive snapshots of information right at the top of their search results. This shift is poised to significantly impact SEO strategies, requiring businesses to adapt quickly to stay visible in an increasingly AI-driven landscape. Discover what these changes mean for your online presence and how to prepare for the future of search in this essential read.

OpenAI's latest initiative, Project Strawberry, seeks to enhance AI's reasoning abilities to mirror human thought processes, potentially revolutionizing the field of artificial intelligence. By fine-tuning existing large language models, this project aims to tackle complex reasoning and long-term planning, setting a new standard in AI development. While the full impact of Project Strawberry remains to be seen, it represents a significant step toward AI that can think and reason more like humans.

Discover how OpenAI’s Sora, a groundbreaking AI video generator, is redefining the future of video creation and beyond. From stunningly realistic videos to potentially revolutionizing industries like filmmaking and robotics, Sora’s ability to model and simulate the physical world is a major leap toward achieving Artificial General Intelligence (AGI). Dive into the full story to explore Sora's incredible capabilities and what it means for the future of AI.

Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from music to visual art—and what this means for originality and authenticity. Through the lens of Jobs-to-Be-Done (JTBD) theory, I unpack the challenges and opportunities that come with navigating a cultural landscape increasingly influenced by machines.

A comprehensive AI analysis of Tomas Corza's music listening habits, offering insights into his personality, preferences, and potential future directions. The data reveals Tomas as an introspective and curious individual with a deep appreciation for diverse and innovative music.

Discover how the fierce competition among AI search engines is transforming the digital landscape and what it means for the future of information access and advertising. From the battle for high-quality data to the race to build publisher partnerships, this article uncovers the strategies that will define the next era of online search. Dive into the full story to see how these shifts could reshape the internet as we know it.

Discover how the rapid rise of Generative AI (GenAI) brings both innovation and significant risks in a new study by leading experts from Google DeepMind and others. This research unveils real-world misuse cases, highlighting the ways GenAI tools are being exploited, from impersonation to the creation of synthetic personas, and emphasizes the urgent need for stronger AI governance.

I explore the risks and benefits of using AI for generating content, warning against over-reliance that leads to unoriginal and mediocre results while advocating for AI as a tool to enhance human creativity.

I discuss the emerging "share of model" marketing metric, which measures how often large language models like ChatGPT and Google's Gemini mention your brand compared to competitors.

How to Keep Your Job in the Age of Generative AI

Leveraging JTBD Theory and AI for User-Centric Product Development.

Combining JTBD theory and AI.

Example of a generative AI use case, writing content by Tomas Corza.

An article describing how I use AI to conduct consumer research and uncover jobs to be done by Tomas Corza.