I discuss the emerging "share of model" marketing metric, which measures how often large language models like ChatGPT and Google's Gemini mention your brand compared to competitors.

How to Keep Your Job in the Age of Generative AI

To harness the full potential of JTBD theory, one must closely observe customer behaviors, focus on the job rather than the product, and approach the theory as a continuous learning process. By adopting this mindset, you can effectively identify new opportunities for innovation and drive successful business outcomes.

Understanding JTBD Theory Simplified Insights and Practical Applications

Leveraging JTBD Theory and AI for User-Centric Product Development.

Tesla's success with the JTBD theory lies in fulfilling emotional and social needs, not just functional ones.

JTBD theory reveals that consumers don't just buy products, they hire them to perform specific tasks. Insights from Ford and Toyota illustrate how understanding these customer needs can lead to innovative product development and improved satisfaction.

I discuss how Uber, Spotify and Duolingo utilize JTBD theory.

Combining JTBD theory and AI.

How Customer Selfies Reveal True Product Preferences with JTBD Theory

Discover why understanding the "Job to Be Done" is crucial for product success! Dive into real-world examples, like how a condo company increased sales by addressing emotional attachments or how SNHU transformed its processes to meet online learners' needs.

How to write jobs to be done marketing strategy in five steps.

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.

A description and visualization of my process for creating SEO Youtube content.

Example of a generative AI use case, writing content by Tomas Corza.

An article describing how I use AI to conduct consumer research and uncover jobs to be done by Tomas Corza.

A template jobs to be done job map. With a transportation market example.