Five things you should know this week about AI and marketing.

Discover how to elevate your content creation game with practical tips that streamline the process and enhance your brand's storytelling. From selecting the right team to crafting compelling narratives, this guide offers actionable advice to help you create content that resonates with your audience and drives results. Don't let burnout or quality slip—learn how to maintain consistency while keeping your creativity fresh.

Discover how the Jobs-to-be-Done (JTBD) theory can transform your content marketing strategy by focusing on your audience's true needs. Learn how to apply this powerful framework across various content formats, from blogs to videos, ensuring your audience finds the exact solutions they seek. Dive into real-world examples and practical tips to make your content more engaging and effective, ultimately driving better results for your brand.

In this article I discuss the use of eye tracking technology in Neuromarketing.

People often say that the main goal of content marketing is to build an audience. If that's true, how do we measure it?

I discuss the emerging "share of model" marketing metric, which measures how often large language models like ChatGPT and Google's Gemini mention your brand compared to competitors.