Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to product innovation and marketing. By focusing on the deeper motivations behind customer choices, this guide will show you how to design products that truly meet their needs. Dive in to learn practical strategies for harnessing JTBD to drive growth, innovation, and customer satisfaction in your business.

Discover how the Jobs to Be Done (JTBD) framework can transform your business by uncovering the real reasons behind customer choices, leading to more targeted and effective strategies. Learn how companies like Zoom thrived during the pandemic by adapting to new customer needs, and explore practical steps to identify and address the jobs your customers want done. Dive into this guide to ensure your business stays ahead by aligning with what truly drives your customers' decisions.

I discuss how the JTBD theory approach can help uncover the deeper reasons why people listen to music.

In this article I discuss the use of eye tracking technology in Neuromarketing.

People often say that the main goal of content marketing is to build an audience. If that's true, how do we measure it?

I explore the risks and benefits of using AI for generating content, warning against over-reliance that leads to unoriginal and mediocre results while advocating for AI as a tool to enhance human creativity.

I discuss the emerging "share of model" marketing metric, which measures how often large language models like ChatGPT and Google's Gemini mention your brand compared to competitors.

How to Keep Your Job in the Age of Generative AI

To harness the full potential of JTBD theory, one must closely observe customer behaviors, focus on the job rather than the product, and approach the theory as a continuous learning process. By adopting this mindset, you can effectively identify new opportunities for innovation and drive successful business outcomes.

Understanding JTBD Theory Simplified Insights and Practical Applications

Leveraging JTBD Theory and AI for User-Centric Product Development.

Tesla's success with the JTBD theory lies in fulfilling emotional and social needs, not just functional ones.

JTBD theory reveals that consumers don't just buy products, they hire them to perform specific tasks. Insights from Ford and Toyota illustrate how understanding these customer needs can lead to innovative product development and improved satisfaction.

I discuss how Uber, Spotify and Duolingo utilize JTBD theory.

Combining JTBD theory and AI.

How Customer Selfies Reveal True Product Preferences with JTBD Theory

Discover why understanding the "Job to Be Done" is crucial for product success! Dive into real-world examples, like how a condo company increased sales by addressing emotional attachments or how SNHU transformed its processes to meet online learners' needs.

How to write jobs to be done marketing strategy in five steps.

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.