OpenAI's latest initiative, Project Strawberry, seeks to enhance AI's reasoning abilities to mirror human thought processes, potentially revolutionizing the field of artificial intelligence. By fine-tuning existing large language models, this project aims to tackle complex reasoning and long-term planning, setting a new standard in AI development. While the full impact of Project Strawberry remains to be seen, it represents a significant step toward AI that can think and reason more like humans.

Discover how OpenAI’s Sora, a groundbreaking AI video generator, is redefining the future of video creation and beyond. From stunningly realistic videos to potentially revolutionizing industries like filmmaking and robotics, Sora’s ability to model and simulate the physical world is a major leap toward achieving Artificial General Intelligence (AGI). Dive into the full story to explore Sora's incredible capabilities and what it means for the future of AI.

Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from music to visual art—and what this means for originality and authenticity. Through the lens of Jobs-to-Be-Done (JTBD) theory, I unpack the challenges and opportunities that come with navigating a cultural landscape increasingly influenced by machines.

A comprehensive AI analysis of Tomas Corza's music listening habits, offering insights into his personality, preferences, and potential future directions. The data reveals Tomas as an introspective and curious individual with a deep appreciation for diverse and innovative music.

Discover how to elevate your content creation game with practical tips that streamline the process and enhance your brand's storytelling. From selecting the right team to crafting compelling narratives, this guide offers actionable advice to help you create content that resonates with your audience and drives results. Don't let burnout or quality slip—learn how to maintain consistency while keeping your creativity fresh.

Streamlining your content publishing process is key to consistently delivering high-quality material to your audience on time. This practical guide breaks down the steps to set up efficient systems for tracking content progress, scheduling publications, and ensuring every detail is polished before going live.

Discover how JTBD theory can revolutionize your content marketing approach by viewing your audience as individuals with specific jobs to accomplish. This perspective not only deepens your connection with subscribers but also helps you segment and value your audience more effectively.

Discover how the Jobs-to-be-Done (JTBD) theory can transform your content marketing strategy by focusing on your audience's true needs. Learn how to apply this powerful framework across various content formats, from blogs to videos, ensuring your audience finds the exact solutions they seek. Dive into real-world examples and practical tips to make your content more engaging and effective, ultimately driving better results for your brand.

Discover how the fierce competition among AI search engines is transforming the digital landscape and what it means for the future of information access and advertising. From the battle for high-quality data to the race to build publisher partnerships, this article uncovers the strategies that will define the next era of online search. Dive into the full story to see how these shifts could reshape the internet as we know it.

Unlock the secrets to understanding your customers' deepest needs with JTBD Theory and transform your product planning process. This guide takes you through the essentials of conducting effective JTBD interviews, crafting job statements, and measuring success, ensuring your innovations consistently hit the mark. Dive in to discover how to use this powerful framework to build products that truly resonate with your audience.

Discover how the Jobs-To-Be-Done (JTBD) framework revolutionizes product development by shifting focus from features to fulfilling customers' true needs. Learn how this powerful method, pioneered by Tony Ulwick, helps teams uncover the deeper motivations behind customer purchases, leading to more successful products.

Discover how companies like Microsoft and BOSCH have transformed their offerings by focusing on what customers really want to achieve, both functionally and emotionally. Dive in to learn how you can apply JTBD to make your products irresistible and drive business success.

Discover how the rapid rise of Generative AI (GenAI) brings both innovation and significant risks in a new study by leading experts from Google DeepMind and others. This research unveils real-world misuse cases, highlighting the ways GenAI tools are being exploited, from impersonation to the creation of synthetic personas, and emphasizes the urgent need for stronger AI governance.

Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to understanding customer needs, going beyond traditional market research. Learn how this powerful framework, popularized by Harvard's Clayton Christensen, helped McDonald's boost milkshake sales seven fold by focusing on the real "job" customers wanted to accomplish. Dive into practical steps for applying JTBD in your business to create more effective and innovative products that truly resonate with your customers.

Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to product innovation and marketing. By focusing on the deeper motivations behind customer choices, this guide will show you how to design products that truly meet their needs. Dive in to learn practical strategies for harnessing JTBD to drive growth, innovation, and customer satisfaction in your business.

Discover how the Jobs to Be Done (JTBD) framework can transform your business by uncovering the real reasons behind customer choices, leading to more targeted and effective strategies. Learn how companies like Zoom thrived during the pandemic by adapting to new customer needs, and explore practical steps to identify and address the jobs your customers want done. Dive into this guide to ensure your business stays ahead by aligning with what truly drives your customers' decisions.

I discuss how the JTBD theory approach can help uncover the deeper reasons why people listen to music.

In this article I discuss the use of eye tracking technology in Neuromarketing.

People often say that the main goal of content marketing is to build an audience. If that's true, how do we measure it?

I explore the risks and benefits of using AI for generating content, warning against over-reliance that leads to unoriginal and mediocre results while advocating for AI as a tool to enhance human creativity.