Integrating AI in Marketing with JTBD Theory

Discover how the fusion of AI and the (Jobs-to-Be-Done) JTBD theory framework can revolutionize your marketing strategies by aligning cutting-edge technology with consumer needs. This powerful combination enables marketers to craft deeply personalized campaigns that truly resonate with customers, ensuring your product or service effectively meets their specific goals. Dive into this compelling approach to unlock the full potential of AI-driven marketing and foster stronger, more loyal customer relationships.

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Artificial Intelligence Tomas Corza Artificial Intelligence Tomas Corza

Mastering the Job of Prompt Writing

Unlock the full potential of AI by mastering the art of effective prompt writing, a skill crucial for achieving high-quality outcomes in our AI-driven world. Discover how to craft prompts that clearly define the job you want AI to accomplish, from generating creative content to solving complex problems. Dive into the principles and strategies that will turn prompt writing into your superpower, enabling you to co-create with AI and push the boundaries of what's possible.

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Artificial Intelligence Tomas Corza Artificial Intelligence Tomas Corza

Adapting to AI Overviews: Redefining SEO in Google's New Search Era

Google's latest AI overviews are transforming search experiences, offering users comprehensive snapshots of information right at the top of their search results. This shift is poised to significantly impact SEO strategies, requiring businesses to adapt quickly to stay visible in an increasingly AI-driven landscape. Discover what these changes mean for your online presence and how to prepare for the future of search in this essential read.

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The Job to be Done of Project Strawberry

OpenAI's latest initiative, Project Strawberry, seeks to enhance AI's reasoning abilities to mirror human thought processes, potentially revolutionizing the field of artificial intelligence. By fine-tuning existing large language models, this project aims to tackle complex reasoning and long-term planning, setting a new standard in AI development. While the full impact of Project Strawberry remains to be seen, it represents a significant step toward AI that can think and reason more like humans.

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The Job-to-be-Done of OpenAI’s Sora

Discover how OpenAI’s Sora, a groundbreaking AI video generator, is redefining the future of video creation and beyond. From stunningly realistic videos to potentially revolutionizing industries like filmmaking and robotics, Sora’s ability to model and simulate the physical world is a major leap toward achieving Artificial General Intelligence (AGI). Dive into the full story to explore Sora's incredible capabilities and what it means for the future of AI.

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AI, Music, JTBD Theory and Culture

Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from music to visual art—and what this means for originality and authenticity. Through the lens of Jobs-to-Be-Done (JTBD) theory, I unpack the challenges and opportunities that come with navigating a cultural landscape increasingly influenced by machines.

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Content Marketing Tomas Corza Content Marketing Tomas Corza

Content Creation Guide

Discover how to elevate your content creation game with practical tips that streamline the process and enhance your brand's storytelling. From selecting the right team to crafting compelling narratives, this guide offers actionable advice to help you create content that resonates with your audience and drives results. Don't let burnout or quality slip—learn how to maintain consistency while keeping your creativity fresh.

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Jobs to be Done, Content Marketing Tomas Corza Jobs to be Done, Content Marketing Tomas Corza

Content Marketing With JTBD Theory

Discover how the Jobs-to-be-Done (JTBD) theory can transform your content marketing strategy by focusing on your audience's true needs. Learn how to apply this powerful framework across various content formats, from blogs to videos, ensuring your audience finds the exact solutions they seek. Dive into real-world examples and practical tips to make your content more engaging and effective, ultimately driving better results for your brand.

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Artificial Intelligence Tomas Corza Artificial Intelligence Tomas Corza

Navigating the AI Search War

Discover how the fierce competition among AI search engines is transforming the digital landscape and what it means for the future of information access and advertising. From the battle for high-quality data to the race to build publisher partnerships, this article uncovers the strategies that will define the next era of online search. Dive into the full story to see how these shifts could reshape the internet as we know it.

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Jobs to be Done, Product Marketing Tomas Corza Jobs to be Done, Product Marketing Tomas Corza

JTBD Theory: Consumer Interviews

Unlock the secrets to understanding your customers' deepest needs with JTBD Theory and transform your product planning process. This guide takes you through the essentials of conducting effective JTBD interviews, crafting job statements, and measuring success, ensuring your innovations consistently hit the mark. Dive in to discover how to use this powerful framework to build products that truly resonate with your audience.

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Artificial Intelligence, Futurism Tomas Corza Artificial Intelligence, Futurism Tomas Corza

Google's Study on Generative AI Misuse

Discover how the rapid rise of Generative AI (GenAI) brings both innovation and significant risks in a new study by leading experts from Google DeepMind and others. This research unveils real-world misuse cases, highlighting the ways GenAI tools are being exploited, from impersonation to the creation of synthetic personas, and emphasizes the urgent need for stronger AI governance.

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Product Marketing, Jobs to be Done Tomas Corza Product Marketing, Jobs to be Done Tomas Corza

Understanding JTBD Theory: A New Approach to Meeting Customer Needs

Discover how the Jobs-to-be-Done (JTBD) theory can revolutionize your approach to understanding customer needs, going beyond traditional market research. Learn how this powerful framework, popularized by Harvard's Clayton Christensen, helped McDonald's boost milkshake sales seven fold by focusing on the real "job" customers wanted to accomplish. Dive into practical steps for applying JTBD in your business to create more effective and innovative products that truly resonate with your customers.

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